The Web 2.0 Expo, April, 2008.
Web 2.0 views and understands the internet as platform. There is more innovation and collaboration today than even just one year ago as a result of the introduction of Web 2.0/social software. It is being utilised by mainstream business in a way that was unthinkable only a few years ago, enabling greater efficiency, problem solving and better communication. As O'Reilly (2008) states :
Web 2.0 views and understands the internet as platform. There is more innovation and collaboration today than even just one year ago as a result of the introduction of Web 2.0/social software. It is being utilised by mainstream business in a way that was unthinkable only a few years ago, enabling greater efficiency, problem solving and better communication. As O'Reilly (2008) states :
"Everyone understands that this is the new game, not just something for consumer startups. Everyone in the computer industry, everyone in mainstream business, needs to learn the new rules, exploit the new opportunities, and help to invent the future. This is a better time to be an internet entrepreneur than in the giddiest moments of 2006 and 2007."
In the lead up to the recent Web 2.0 Expo (San Francisco, April 22-April 25, 2008) Thomas Claburn declaired that:
The major purpose of the Web 2.0 expo was to address and explore the many issues, such as privacy, user control of data, open vs. closed API's, the importance of integrating new mobile and semantic web applications, business models beyond advertising, especially in a world in which Web 2.0 platforms are assets becoming serious and fundamental business infrastructure.
